Asia Pacific Brewery – Reeb Beer Factory, Shanghai, China
Two sided Building wrap – on 2 sides of the building within the premise of the Asia Pacific Brewery
Part of the launch of Asia Pacific Brewery’s own brand Reeb Beer for the Chinese market, this building wrap was iconic due to its gigantic proportions and being highly visible from a long distance. It also served well as an internal branding for the Reeb beer. The inception of this billboard was hard won by KKH & Associates including obtaining the urban authorities permissions and various advertising permits.
Interesting fact: Reeb is beer spelt backwards. Its Chinese brand name is 力波啤酒 – meaning strength wave.