Lubritrade Distribution Building – 408 North Bridge Rd, Singapore
Building wrap on the glass panels of the building façade using perforated vinyl stickers in 2007
Building wrap for the Lubritrade group that distributed the Beck’s Beer in Singapore in the heart of the city. Both the location as well as the agreement of the method of installation were hard won from various stakeholders the city authority, fire safety authority as well as the building owner.
A striking image was chosen to ensure the display is impactful and strong despite the material used.